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Title:
Managing services marketing: text and readings, 3rd edition
Authors:
K. Douglas Hoffman & John E.G. Bateson
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247
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Title:
Advertising and promotion: an integrated marketing communications perspective, 5th edition
Authors:
George E. Belch & Michael A. Belch
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247
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Title:
Principles of advertising & IMC, 2nd edition
Authors:
Tom Duncan
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247
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Title:
Marketing for managers: a practical approach, 2nd edition
Authors:
Leyland F. Pitt
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247
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Title:
International marketing strategy, 2nd edition
Authors:
Frank Bradley
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247
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Title:
Marketing concepts and strategies, 8th edition
Authors:
Sally Dibb
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247
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Title:
Business marketing management: B 2 B, 10th edition
Authors:
Michael D. Hutt & Thomas W. Speh
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247
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Title:
Global marketing, 4th edition
Authors:
Warren J. Keegan & Mark C. Green
Rating:
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247
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Title:
Consumer behaviour and managerial decision making, 2nd edition
Authors:
Frank R. Kardes
Rating:
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248
Status:
Title:
Marketing communication: an integrated approach
Authors:
Ludi Koekemoer
Rating:
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248
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