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Title:
Strategic brand management: creating and sustaining brand equity long term, 2nd edition
Authors:
Jean-Noël Kapferer
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244
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Title:
International marketing: an Asia-Pacific Perspective, 5th edition
Authors:
Richard Fletcher & Heather Crawford
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245
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Title:
Services marketing: a strategic approach
Authors:
Karen P. Goncalves
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245
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Title:
Brand spirit: how cause related marketing builds brands
Authors:
Hamish Pringle & Marjorie Thompson
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245
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Title:
Strategic marketing: text and cases
Authors:
O.C. Ferrell
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245
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Title:
Marketing management, 4th edition
Authors:
M.C. Cant
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245
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Title:
Marketing, 8th edition
Authors:
Philip Kotler, Kevin Lane Keller
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245
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Title:
Consumers, 2nd edition
Authors:
Erick Arnould
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245
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Title:
ABC's of relationship selling, 6th edition
Authors:
Charles M. Futrell
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245
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Title:
Fundamentals of e-marketing
Authors:
Japie Swanepoel & Cornelius Bothma
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245
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