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Title:
Design and marketing of new products, 2nd edition
Authors:
Glen L. Urban & John R. Hauser
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248
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Title:
Strategic brand management: building, measuring, and managing brand equity, 4th edition
Authors:
Philip Kotler, Kevin Lane Keller
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248
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Title:
MAXI-Marketing: the new direction in advertising, promotion, and marketing strategy
Authors:
Stan Rapp & Tom Collins
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248
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Title:
Exploring direct & customer relationship marketing, 2nd edition
Authors:
Martin Evans
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248
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Title:
Internet marketing: building advantage in a networked economy
Authors:
Rafi A. Mohammed
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248
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Title:
Marketing, 6th edition
Authors:
Eric N. Berkowitz
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248
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Title:
The omnipowerful brand: America's brand specialist shares his secrets for catapulting your brand to marketing stardom
Authors:
Frank Delano
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248
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Title:
Market-driven management: using the new marketing concept to create a customer-oriented company
Authors:
Frederick E. Webster, Jr
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248
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Title:
Strategic marketing planning, 2nd edition
Authors:
Peter Reed
Rating:
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248
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Title:
Reinventing the brand: can top brands survive the new market realities?
Authors:
Jean-Noel Kapferer
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248
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