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Title:
Marketing strategy
Authors:
Jim Blythe
Rating:
Hits:
259
Status:
Title:
Advertising and integrated brand promotion, 3rd edition
Authors:
Thomas C. O'Guinn, Chris T. Allen & Richard J. Semenik
Rating:
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259
Status:
Title:
Contemporary advertising
Authors:
William F. Arens
Rating:
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259
Status:
Title:
Service management and marketing: managing the moments of truth in service competition
Authors:
Christiaan Gronroos
Rating:
Hits:
259
Status:
Title:
The new strategic brand management: creating and sustaining brand equity long term
Authors:
Jean-Noel Kapferer
Rating:
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259
Status:
Title:
Retail marketing management: principles and practice
Authors:
Helen Goworek & Peter McGoldrick
Rating:
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260
Status:
Title:
Marketing strategy: planning and implementation
Authors:
Harper W. Boyd, Jr, Orville C. Walker, Jr & Jean-Claude Larreche
Rating:
Hits:
260
Status:
Title:
Marketing management: a South African perspective, 2nd edition
Authors:
MC Cant & CH Van Heerden
Rating:
Hits:
260
Status:
Title:
TechnoBrands: how to create & use “brand identity” to market, advertise & sell technology products
Authors:
Chuck Pettis
Rating:
Hits:
260
Status:
Title:
Marketing theory: a student text
Authors:
Michael J. Baker
Rating:
Hits:
260
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