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Title:
Marketing strategy: relationships, offerings, timing & resource allocation
Authors:
D. Sudharshan
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258
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Title:
Basic marketing: a global-managerial approach
Authors:
William D. Perreault, Jr & E. Jerome McCarthy
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259
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Title:
Marketing strategy
Authors:
Jim Blythe
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259
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Title:
Advertising and integrated brand promotion, 3rd edition
Authors:
Thomas C. O'Guinn, Chris T. Allen & Richard J. Semenik
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259
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Title:
Contemporary advertising
Authors:
William F. Arens
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259
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Title:
Service management and marketing: managing the moments of truth in service competition
Authors:
Christiaan Gronroos
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259
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Title:
The new strategic brand management: creating and sustaining brand equity long term
Authors:
Jean-Noel Kapferer
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259
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Title:
Marketing strategy & competitive positioning, 2nd edition
Authors:
Graham J. Hooley & John Saunders
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259
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Title:
Selling tourism
Authors:
H. Kenner Kay
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259
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Title:
Strategic marketing: creating competitive advantage, 3rd edition
Authors:
Douglas West, John Ford & Essam Ibrahim
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259
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