Da Vinci Library
| Title: | Competitor Intelligence: How to Get It; How to Use It |
| Categories: | Business Leadership |
| BookID: | 2359 |
| Authors: |
Leonard M. Flud |
| ISBN-10(13): | 0471809675 |
| Publisher: | Wiley |
| Publication date: | 1985-05-02 |
| Edition: | 1 |
| Number of pages: | 479 |
| Language: | English |
| Price: | 5.61 USD |
| Rating: |
|
| Picture: |
Buy now
|
| Description: |
Product Description
Product Description Product Description Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top U.S. corporations, it reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks, and more, in an honest, ethical way. |