Product Description
Unveil the reality of today’s business environment and empower yourself to grow your competitive edge. This book will shift your current strategic thinking practices into the twenty-first century and put you in the forefront of facing and managing today’s business challenges. It will help you to excel in more innovative strategies whilst operating in a volatile business environment. You will learn how to develop a richer and deeper perspective of business and its environment, embroiled, as it is, in dysfunction, stress and turmoil. Introducing leading strategic business model flexibility as a driver of sustainable competitiveness, this book deals with the shortcomings in conventional PESTLE and SWOT methodologies and puts forward a new set of rules for business success.