Title: | Fundamentals of Logistics Management (Irwin/McGraw-Hill Series in Marketing) |
Categories: | Operations Management |
BookID: | 106 |
Authors: |
Douglas Lambert, James R Stock, Lisa M. Ellram, Douglas Lambert, James R Stock, Lisa M. Ellram |
ISBN-10(13): | 0256141177 |
Publisher: | McGraw-Hill/Irwin |
Publication date: | 1997-11-01 |
Edition: | 1 |
Number of pages: | 640 |
Language: | English |
Price: | 37.70 USD |
Rating: | |
Picture: | Buy now |
Description: |
Product Description Product Description In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for. |