Da Vinci Library

Da Vinci Library: Bottom-up Marketing (Plume)
 


Title:      Bottom-up Marketing (Plume)
Categories:      Marketing
BookID:      2431
Authors:      Al Ries, Jack Trout
ISBN-10(13):      0452264189
Publisher:      Plume
Publication date:      1990-05-30
Edition:      Reprint
Number of pages:      240
Language:      English
Price:      1.23 USD
Rating:      1.5 
Picture:      cover           Button Buy now Buy now
Lent from - until:     2018-08-23 / 2018-09-15
Description:     

Product Description
From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

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