Title: | Bottom-up Marketing (Plume) |
Categories: | Marketing |
BookID: | 2431 |
Authors: |
Al Ries, Jack Trout |
ISBN-10(13): | 0452264189 |
Publisher: | Plume |
Publication date: | 1990-05-30 |
Edition: | Reprint |
Number of pages: | 240 |
Language: | English |
Price: | 1.23 USD |
Rating: | |
Picture: | Buy now |
Lent from - until:   | 2018-08-23 / 2018-09-15 |
Description: |
Product Description From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy. |