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Title:
Marketing planning for services
Authors:
Malcolm McDonald & Adrian Payne
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251
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Title:
Analysis for marketing planning, 5th edition
Authors:
Donald R. Lehmann & Russell S. Winer
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251
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Title:
Product management, 4th edition
Authors:
Donald R. Lehmann & Russell S. Winer
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251
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Title:
Services marketing: integrating customer focus across the firm, 2nd edition
Authors:
Valarie A. Zeithaml & Mary Jo Bitner
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251
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Title:
Customer relationship management: a people process, and technology approach
Authors:
William Wagner & Michael Zubey
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251
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Title:
Strategic marketing: an applied perspective
Authors:
Karel Jan Alsem
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251
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Title:
The new marketing: building strong marketing strategies in South Africa today
Authors:
Steve M. Burgess
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251
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Title:
Strategic marketing decisions in global markets
Authors:
Isobel Doole & Robin Lowe
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251
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Title:
Foundations of marketing, 4th edition
Authors:
John Fahy & David Jobber
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251
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Title:
Market-led strategic change: transforming the process of going market, 4th edition
Authors:
Nigel F. Piercy
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251
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