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Title:
New products management, 6th edition
Authors:
C. Merle Crawford
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5
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Title:
Marketing management: a relationship approach, 2nd edition
Authors:
Svend Hollensen
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5
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Title:
Foundations of marketing, 4th edition
Authors:
John Fahy & David Jobber
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5
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Title:
Strategic marketing: text and cases
Authors:
O.C. Ferrell
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6
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Title:
Marketing management: a European perspective
Authors:
Susan Norgan
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6
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Title:
Services marketing: text, cases, and readings, 2nd edition
Authors:
Christopher H. Lovelock
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6
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Title:
Fundamentals of marketing, 4th edition
Authors:
Miller and Layton
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6
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Title:
Marketing success stories, 3rd edition
Authors:
Michael Cant
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6
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Title:
Strategic marketing: an applied perspective
Authors:
Karel Jan Alsem
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6
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Title:
Consumer behaviour, 3rd edition
Authors:
Leon Schiffman
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6
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